Ushasi Dutta, Kolkata: J W Marriott celebrated the
first Highstreet Market Via Moda of 2019 on June 18, thanks to former Miss
Kolkata and Mrs. India IAB 2018 first runner up, Lopamudra Mandal. 50
exhibitors and designers from all over the country flaunted their beautiful
designs of sarees, dresses, ethnic wears, accessories, jewelleries, hand bags,
and skin care products. In addition to the showcase, counters of Tarot card
readers, gastronomy, bakery, and live bar, as well as multiple contests made
the event an astounding conglomeration of fashion, art, lifestyle, and
entertainment.
To add to the
enthusiasm of fashion in the event, contests were held where both men and women
visitors got to participate for "Best dressed woman", "Best skin
and hair", "Most stylish Plus-sized lady", "Most stylish
gentleman", "Best dressed gentleman" etc. and awarded by eminent
personalities like Tanveer Khan, Payal Verma, Anita Dutta and others. The best
fashion display and the best exhibitors of the evening also accepted accolades
from the judges.
Despite the grandeur,
the Highstreet Market Via Moda of 2019 was more than simply a fashion parade. An
NGO, working with underprivileged women, featured their products in the show,
the sale of which directly benefitted the members of the same. Commenting on
this unconventional amalgamation, Lopamudra commented, " After
winning the crown of Mrs India IAB 2018 First Runner Up, it fell within my
responsibility to support social causes and I am eternally grateful to all my
patrons who have consistently been supporting my endeavours. But today it gives
me immense pleasure to proudly say that I am in a position to involve more and
more people and spread the cause of a better world, as I put in my humble
efforts to make a difference in the lives of the many underprivileged women and
children of the city. That is my biggest satisfaction."
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