High Street Market Via Moda, under supervision of Lopamudra

Ushasi Dutta, Kolkata: J W Marriott celebrated the first Highstreet Market Via Moda of 2019 on June 18, thanks to former Miss Kolkata and Mrs. India IAB 2018 first runner up, Lopamudra Mandal. 50 exhibitors and designers from all over the country flaunted their beautiful designs of sarees, dresses, ethnic wears, accessories, jewelleries, hand bags, and skin care products. In addition to the showcase, counters of Tarot card readers, gastronomy, bakery, and live bar, as well as multiple contests made the event an astounding conglomeration of fashion, art, lifestyle, and entertainment.

To add to the enthusiasm of fashion in the event, contests were held where both men and women visitors got to participate for "Best dressed woman", "Best skin and hair", "Most stylish Plus-sized lady", "Most stylish gentleman", "Best dressed gentleman" etc. and awarded by eminent personalities like Tanveer Khan, Payal Verma, Anita Dutta and others. The best fashion display and the best exhibitors of the evening also accepted accolades from the judges.

Despite the grandeur, the Highstreet Market Via Moda of 2019 was more than simply a fashion parade. An NGO, working with underprivileged women, featured their products in the show, the sale of which directly benefitted the members of the same. Commenting on this unconventional amalgamation, Lopamudra commented, " After winning the crown of Mrs India IAB 2018 First Runner Up, it fell within my responsibility to support social causes and I am eternally grateful to all my patrons who have consistently been supporting my endeavours. But today it gives me immense pleasure to proudly say that I am in a position to involve more and more people and spread the cause of a better world, as I put in my humble efforts to make a difference in the lives of the many underprivileged women and children of the city. That is my biggest satisfaction."