Even in 21st century this menstrual hygiene of a girl is treated as mucky. The campaign aims to improve the menstrual hygiene of the underprivileged girls, where sanitary napkin vending machines will be installed in Government schools across West Bengal. The motto of the campaign is to decrease the school dropout rate of underprivileged girls due to lack of proper menstrual hygiene management facilities. Through this initiative, we want to educate the girls about the taboos, myths and restrictions related to menstruation, wrong cultural practices and hygiene routines. This initiative focuses to enlighten the girls about the proper use of sanitary napkins and impart proper knowledge and create awareness related to the physiology of menstruation.
This initiative is rather making free from the taboos the myths and setting the beliefs free. The #BeFreeBeYou campaign was launched today by popular actress Ms. Debadrita Basu, who portrays the character of Joyee, in the much hyped Bengali mega serial Joyee in the presence of Ms. Vedika Gupta, Vice 
President, Dollar Industries Ltd & Dr. Somenath Bhattacharyya, Executive Director, SEED.

Reporter By Anik Bose
The Citizen Times

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