Flipkart and Tata Consumer Products Limited partner to launch unique distribution solution to provide essential commodities to Indian consumers


Flipkart, India's homegrown e-commerce marketplace
and Tata Consumer Products Limited are coming together to serve the nation amidst the
COVID-19 global pandemic, enabling access to essential food and beverage products to
Indian consumers. In a first of its kind, innovative distribution solution, Tata Consumer
Products’ distributors will list as marketplace sellers on the Flipkart platform. Consumers
can use the Flipkart platform to buy different combo packs of essential products such as
beverages (Tata Tea and Coffee) and foods (Tata Sampann Spices, Pulses, and Nutri
mixes) offered by Tata Consumer Products.
The partnership has brought together two iconic Indian companies that have created a
unique distribution model, leveraging their combined strengths to solve for Indian
consumers' need for access to essential commodities as they stay indoors and practise
social distancing.
The Tata Consumer Company distributors who are now listed online with Flipkart
Marketplace, have undergone the Flipkart Training for Packaging and Order Fulfilment and
will process orders as per the standard operating procedures set by Flipkart.
Flipkart's marketplace supply chain will fulfill the orders by picking up these essentials
combinations from Tata Consumer Company distributors and delivering them to customers
using its extensive network of delivery executives. The partnership is already operational in
Bengaluru, and the companies plan to expand these facilities in Mumbai and Delhi in the
coming week and Tier 2 towns in the future. The product combinations have been curated
keeping in mind specific needs of Indian consumers, while also offering them significant cost
Kalyan Krishnamurthy, CEO of Flipkart Group, said, “Our partnership with Tata
Consumer Products is a testament to our joint ambition and responsibility to serve the nation
during these trying times. With the support of the government and local authorities, we are
able to innovate unique distribution and supply chain models that enable us to serve
communities in India. The synergies and capabilities of both Tata Consumer and Flipkart are
complementary and we are proud to enable an alternate business channel built on our
marketplace model to deliver great value to consumers in these times of crisis.”
Sunil D’Souza, MD & CEO, Tata Consumer Products said: “Tata Consumer Products is
committed to ensuring availability of our beverage and food brands to consumers across
India, during this difficult time. This partnership with Flipkart provides an innovative way to
set up a strong alternate distribution channel through our wide network. We are glad to be
able to leverage each other’s strengths in order to make sure essential products reach the
consumers who need them.”

As a homegrown e-commerce company, Flipkart has a deep understanding of the
environment it operates in and has taken significant steps to ramp up its supply chain
operations. The partnership with Tata Consumer Products Limited is timely and relevant in
the context of the prevalent situation and will address the needs of consumers in these
difficult times. Furthermore, it is in line with the Government's efforts to provide consumers
with access to daily essentials and help maintain social distancing. Tata Consumer
Products, part of Tata group was formed in February 2020 following the merger of Tata
Global Beverages and the consumer products business of Tata Chemicals Limited.

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