TECNO JOINS FORCE WITH CHANNEL PARTNERS & ZOMATO TO HELP INDIA’S LOW-INCOME SECTIONS AMID COVID-19

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New Delhi, 14 th APRIL 2020: TECNO, the global premium smartphone brand takes necessary and
relevant steps to support India’s fight against COVID-19. The brand has initiated multiple
partnerships to provide meals to people of the low-income communities affected by the outbreak
of coronavirus. Through its alliance with Zomato Feeding India and 100+ channel partners, TECNO
will distribute ration kits to support more than 60,000 people across India.
Commenting on this noble initiative and unique on-ground collaborations with channel partners,
Mr. Arijeet Talapatra, CEO, TRANSSION India said, “These are unprecedented and difficult times.
Our Honourable Prime Minister, his leadership team, our doctors and health members work
continuously to ensure our safety and well-being. The social distancing has been hard on
everyone, and especially those who lack access to basic and essential provisions like food. We, at
TECNO, are doing everything we can to support as many of them as possible; to ensure they have
food on their plates and enough ration to sustain themselves and their loved ones.”
Through Zomato Feeding India’s ‘Feed the Daily Wager’ project, TECNO will distribute ration kits
to support 20,000 people from local communities in Delhi, Noida and Gurugram. Talking about
the collaborative effort, Chandan Mendiratta, Head, Zomato Feeding India said, “These are trying
times, and it's absolutely necessary for us to lend a helping hand to take care of the worst hit strata
of our population. Zomato Feeding India's 'Feed the Daily Wager' initiative has been able to help
2.5 lakh households so far, and with support from Techno we are looking to enable another
20,000 in the National Capital Region. If you have not donated as yet or want to top up, go ahead
and visit https://www.feedingindia.org/donate to make a difference."
Parallelly, TECNO in a unique on-ground combined initiative with its 100+channel partners’ will see
both parties contributing equally to supply ration and food to about 40000 needy people affected
across 140 cities during the lockdown period.
To begin with, TECNO alongwith its channel partners will inject Rs 60 lakhs in these efforts. The
idea is to have all parties contribute to create a sizable pool of funds that can be used to put
together an adequate stock of necessary food items required for supply.
Earlier, the company has also collaborated with key government institutions in the National Capital
Region like Yatharth Hospital & Noida police to supply masks and thermometers to healthcare and
administrative workers who are at the frontline, helping India combat the pandemic.

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