Attributed to Mr. Naveen Soni, Senior Vice President, Sales & Services, Toyota Kirloskar Motor

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“COVID crisis exacerbated the already prevalent pressures on the automobile industry but the challenges this time are multi-dimensional. The lockdown was absolutely necessary and a timely step taken by the Government to ensure the safety and well-being of people, however the unavoidable side effect of this medicine has been the severe adverse impact on the economic activity. As with many other sectors, with the closure of dealerships and manufacturing the operation of the automotive value chain has come to a grinding halt.  Restart of the entire value chain cycle and its restoration will be gradual as the industry is faced with the challenges of low consumer sentiments, rebuilding of disrupted supply chains that need factors of productions to be restored that including return of workforce etc. 

These are critical times and we were aware that there would be no wholesales in the month of April 2020. As we prep for a restart, we are working closely with our dealer partners to offer them the best support to re-stimulate demand in a safe and heathy atmosphere. When it comes to safety measures across the company, our supply chain and even at our dealerships, we have devised key guidelines in the form of a ‘Restart Manuals’ which can be adhered to whilst starting operations in both our factories as well as dealerships.

We are also happy to bring to your notice that there has been some movement in the market as dealers are receiving some enquiries and we will ensure that these customers are catered to as soon as we begin operations. To assist our customers who are home bound, we have made provisions to entirely digitalize the sales process wherein we have a 360-degree product views for the customer to take a virtual tour of the vehicle, select financing options and even receive a quotation online. We have also made provisions for delivering the vehicle to the customer’s doorstep upon the completion of purchase. These provisions were envisaged to ensure that our customers are not inconvenienced at any point during the virtual purchase process. As a responsible corporate, our endeavour is to follow central and state government directives and work in concurrence with national guidelines on COVID.

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