Kolkata, 7 th May 2020: TVS Srichakra Limited, India’s leading 2 & 3-wheeler tyre company,
announced a new feature of e-ordering facility in its retailer app “TVS Eurogrip Bandhan”. The new
upgradation in the app aims to provide a comprehensive e-commerce experience with features that
help in placing and tracking orders. Understanding the importance of social distancing during these
difficult times, the company has now enabled ‘Contactless Ordering’ to facilitate ease of business for
its retail partners. The app is available for download on Android and iOS platforms.
Retail partners can now use the app to browse the entire range of TVS Eurogrip products and place
orders with their respective distributors. In addition to providing reward points on orders, the
company will run exclusive offers and promotions for retail partners who use the app to place
Commenting on the same, Mr. P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said,
“Digitalization has been at the core of our sales strategy. We launched the TVS Eurogrip Bandhan
app last year to enable loyalty programmes and majority of our retail partners are already well
versed with it. The “Click-to-Order” feature that we are now launching is an industry first and will
enable our retail partners to place orders at their convenience and not necessarily wait for a
salesman visit. We have built-in new exciting features to make the process more user friendly for
our trade partners. This ‘contactless’ ordering process will be particularly handy in the coming few
months when travel of salesmen across territories may be an issue owing to Covid-19 restrictions.”
Commenting about this new initiative from TVS Eurogrip, Mr. Gopal Ghosh of Gopal Cycle & Co- a
Retailer from Guwahati said, “A good initiative at the right time, no other company has initiated
such an option. The process of placing orders is now very easy and quick.”
Mr. Malaram of Asian Agencies- a distributor from Guwahati spoke about the new initiative and
said, “It is the need of the hour and very relevant to the current situation. A very good initiative and
well put together process from TVS EUROGRIP.”

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